Marketing: a Recipe for Survival
In-person | Philadelphia, PA
This workshop will provide valuable insights and help nonprofits develop a marketing strategy that includes:
- Market Research: what, why and how
- Explanation of 4P's and development of the Marketing Mix Components of Marketing Plan and the relation to a Strategic Plan including the use of SWOT analysis
- Components of a Promotional Plan
- What to tell
- How to tell including social media
- When to tell
The workshop will be led by Jerry Rosenau and Sylvia Lifshitz. Jerry Rosenau is professor emeritus in fashion and marketing at Phila. University. Dr. Sylvia Lifshitz was a marketing consultant to the pharmaceutical industry for over 30 years.
Jerry Rosenau and Sylvia Lifshitz of RSVP Volunteer Executive Consultants
This event is led by a Funding Information Network partner.