Social Change Branding in the Digital Age
Thursday, June 22, 2017 2:00 pm
3:00 pm ET
Webinar Start Time:
Eastern Time: 2:00 p.m.
Social change brands are a powerful expression of an organization’s mission and values, and are a key strategic asset that is central to their very success. But how are social change brands experienced today, and how can we bridge the gaps between strategic planning, online engagement, and real-world impact? In this webinar led by Matthew Schwartz, Founder & Director of Strategy at social change branding and experience design firm, Constructive, you’ll learn how to translate a clearly-defined brand strategy into effective online experiences to increase organizational cohesion, capacity, and impact.
- Understand the fundamental dynamics that drive social change brands
- Determine how audiences experience brands
- Use brand strategy to drive the online experience.
- CEOs/Executive Directors
- Development Officers
- Strategy Officers
Matt Schwartz is the Founder and Director of Strategy at Constructive, a New York City-based brand strategy and experience design firm dedicated to helping social change organizations achieve greater impact. For over 20 years, Matt has worked as a designer and strategist, specializing in the social change and education sectors. He is a frequent speaker and writer whose work has been awarded and profiled by The Webbys, Communication Arts, The International Academy of the Visual Arts, The Communications Network, and others. He also currently writes Cause-Driven Design®, a recurring column for The Foundation Center’s Philanthropy News Digest.