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Knowledge Base

Q:
Where can my nonprofit learn more about interacting with the media?
A:

Successful media relations, or public relations, requires its own set of learned skills. To quote an article from the Connecticut Association of Nonprofits, your nonprofit may be doing incredible work, but "if you don’t know how to market it effectively, you'll remain a 'best kept secret'".

These days, successful public relations planning also demands knowledge of all the different types of media in the communications universe. Traditional channels like radio, newspapers and television are now accompanied by online outlets such as social media, blogs and news web sites. For resources specific to online media, read our Knowledge Base Article about online engagement planning >>

Key to successful media relations is the "relations" part - getting to know which news outlets are most likely to carry your story, who the reporters are, and what they might consider "newsworthy". In addition, organizational information - history, mission, goals, key staff profiles - should be clearly accessible on your organization's website for reporters to find. Selected web sites below cover public relations tips and best practices in greater detail.

Self-paced eLearning on Social Media

Build a Social Media Strategy
Develop your social media plan to more effectively engage your audience online. $35.

Leveraging Leadership for Social Media Success
Learn how to mobilize your stakeholders as social media ambassadors and grow your influence online. $45.

Social Media for Leaders: Find Your Voice
Learn how to add social media engagement skills to your executive toolkit. $45.

Storytelling for Social Media
Learn how to effectively employ stories in your social media efforts. $25.

Web Sites

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