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Knowledge Base

Q:
How can my nonprofit expand its online presence?
A:

Online engagement used to focus primarily on websites and e-newsletters. Increasingly, engagement also takes place through such social media outlets as Facebook, Twitter, Google+ and others, and has speedily become a substantial piece of the organizational marketing plan. Click on the links above if you're seeking advice on how to start using these channels.

Nonprofits and other social organizations seeking increased visibility, stronger networks of support, and greater awareness of their mission can and should devise online engagement strategies designed to yield results. Selected web sites below focus on online engagement plans, best practices and other tips.

Online fundraising goes hand in hand with having a solid overall online communications strategy. For information that focuses exclusively on raising funds online, see our Knowledge Base Article, "Where can I find information on online fundraising?"

For more information about general public relations strategies, see our Knowledge Base Article, "How can my nonprofit learn about interacting with the media?"

Self-paced eLearning on Social Media

Build a Social Media Strategy
Develop your social media plan to more effectively engage your audience online. $35.

Leveraging Leadership for Social Media Success
Learn how to mobilize your stakeholders as social media ambassadors and grow your influence online. $45.

Social Media for Leaders: Find Your Voice
Learn how to add social media engagement skills to your executive toolkit. $45.

Storytelling for Social Media
Learn how to effectively employ stories in your social media efforts. $25.

Web Sites

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Books and Articles

Check title availability at our libraries and Funding Information Network locations or your local libraries.

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