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Marketing & Communications

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Donor Acquisition Beyond Direct Mail

01:30:00

Join us for a panel discussion on effective alternative tactics for acquiring new donors, including online as well as some new twists on "old school" tactics. Panelists represent organizations of varying sizes and ages that have successfully grown significantly over the years. 

Live Blog Responding to Negative Comments On Social Media

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Responding to Negative Comments on Social Media

Feb 12, 2015  

Learn how to appropriately respond to negative social media posts. This is a transcript of live tweet coverage of an in-person session at Foundation Center Atlanta.

How to Thank Your Donors

Nov 18, 2013  

Your thank you letter can motivate donors to stay with (or leave) your organization. Learn the dos & don’ts of thanking your supporters from Andrea Berry, director of partnerships and learning at Idealware, and Lisa Sargent, president of Sargent Communications.

Turn Your Tryers Into Buyers, Donors, and Advocates

Oct 29, 2013  

How do you turn your single ticket attendees (“Tryers”) into loyal return/repeat customers (“Buyers”), and eventually into Donors and Advocates? Get answers from Joanne Steller, Vice President of Strategic Communications at TRG Arts.

Training Events

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Online Storytelling for Nonprofits: The Four-Week Course (Week Four)

Aug 24, 2017, 9:30 am - 12:30 pm
New York, New York | In-person

In a hands-on class, create a vividly developed, ready-to-implement storytelling strategy that reaches across all of your online communications channels, along with a content calendar for the next 6-12 months, and a clear dashboard of your key performance indicators.

$299.00

Tell a More Compelling Story

Aug 24, 2017, 9:30 am - 12:30 pm
San Francisco, California | In-person

Learn how to discuss the impact and value your work creates for the community you serve.

$95

Tell Your Story: Building A High-Impact Personal Brand Workshop

Sep 14, 2017, 9:30 am - 12:30 pm
San Francisco, California | In-person

As the nonprofit and for-profit industry lines continue to blur, the competition for executives to monetize their expertise intensifies. This half-day personal branding workshop is designed to solve this problem.

$75-$95

Visual Storytelling Strategies & Design for Nonprofits

Sep 28, 2017, 2:00 pm - 3:30 pm
Webinar

Want to attract people to your cause? Then you’ll need to tell your story, and visual elements are key! Join us on September 28th for practical tools for telling a visually-engaging story, including how to create journey map and project roadmap to plan your story and how you’ll tell it. 

$50.00

Finish Strong: Maximizing End of Year Fundraising

Oct 26, 2017, 2:00 pm - 3:30 pm
Webinar

Are you prepared to maximize your end-of-year fundraising campaign? Join us on October 26th to gain practical tips that will make you stand out from the crowd, including strategies for garnering donors’ attention and spurring them to action.

$50.00

Online Classes

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Leveraging Leadership for Social Media Success

Self-Paced eLearning  |  $45.00

Learn how social media ambassadors can add value to your online activities.

Social Media for Leaders: Find Your Voice

Self-Paced eLearning  |  $45.00

Learn how to add social engagement skills to your executive toolkit.

Build a Social Media Strategy

Self-Paced eLearning  |  $35.00

Develop your social media plan and learn how to target the people you want to reach, choose the strategies you’ll employ to accomplish those goals, and the available tools you can use to execute your plan effectively. 

Storytelling for Social Media

Self-Paced eLearning  |  $25.00

In this online course, we’ll show you how to effectively employ stories in your social media efforts. 

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Philanthropy Chat: Beth Kanter Discusses The Networked Nonprofit

00:36:05

Philanthropy Chat: Susan Gordon on Facebook Causes

33:30

Philanthropy Chat: Matt Hodgson on Curating Your Nonprofit's Web Presence

10:05

Philanthropy Chat: Kivi Leroux Miller Discusses Nonprofit Marketing

00:12:39

Philanthropy Chat: Dalya Massachi on Writing Outstanding Fundraising and Marketing Materials

00:12:20

Philanthropy Chat: Rosetta Thurman on Social Media and the Role of Young Nonprofit Leaders

00:10:47